IBM Incubator Project
— G O A L
Develop a new software product for a specific domain in 11 weeks –Reach out to learn more about this exciting fast paced journey!

— M Y  R O L E
Visual Designer

— T E A M  M E M B E R S
1 Researcher, 2 Visual Designer, 2 UX Designers, 1 Offering manager, 2 Front End Developers, and our sponsoring team from Zurich Germany.

— T H E  C H A L L E N G E
We knew nothing about each other or the domain we were solving for – we quickly learned to fail fast and often. Working with a multidisciplinary team we were able to understand the problem at large and develop an innovative solution that was intuitive for the user.
 — P r o c e s s
We spent a lot of time focusing on the user to make sure this tool fulfilled the needs of the user. This was an exciting step in the process & gave us insight on what did well, needed to improve, and inspiration for new innovative ideas.
The first four weeks were dedicate to learning the domain, and understanding the current users as-is scenario and paint points. The next 7 weeks were used for design iterations and usability testing.

Overall, if you start with the needs and insights of people rather than leading with design, you can gain insights through the combination of qualitative design research and exploratory analysis.
— O U T C O M E
The MVP version of our product was delivered to the development team in Zurich, Germany and will be on the market in a few months. There is also a pending patent submission for our product design and interface.
We were also asked to present our work from this project to Fortune magazine. This was to help support the IBM Design and Bootcamp program, and to show how significant design can be to design successful and sellable enterprise software.
We also had the honor of holding a meeting to present our solution to Ginni Rometty, the CEO of IBM. Read more about our story here

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