The goal of this project was to redesign an already existing package for a new audience. Focusing on racquetball goggles, it was necessary to research the industry thoroughly to understand the game and all of its stakeholders. This research process was important to make a clear connection with the target audience.
This new packaging concept targets young children who are new to learning racquetball. The characters eye expressions change when the bottom of the cylinder is turned, creating a fun connection with the user. This will grab the attention of a child while promoting eye safety and the importance of wearing goggles to play your best.
As you spin the red bottom of the cylinder the eye expressions on the character change.