IBM Incubator Project
— GOAL
Develop a new software product for a specific domain in 11 weeks –Reach out to learn more about this exciting fast paced journey!

— MY ROLE
Visual Designer


— TEAM MEMBERS
1 Researcher, 2 Visual Designer, 2 UX Designers, 1 Offering manager, 2 Front End Developers, and our sponsoring team from Zurich Germany.


— NOTABLE CHALLENGE
We knew nothing about each other or the domain we were solving for – we quickly learned to fail fast and often. Working with a multidisciplinary team we were able to understand the problem at large and develop an innovative solution that was intuitive for the user.


This 11 week project landed us with a meeting to present our solution to the CEO of IBM.
Read more about our story here

 — Process Process Process
We spent a lot of time focusing on the user to make sure this tool fulfilled the needs of the user. This was an exciting step in the process & gave us insight on what did well, needed to improve, and inspiration for new innovative ideas.
The first four weeks were dedicate to learning the domain, and understanding the current users as-is scenario and paint points. The next 7 weeks were used for design iterations and usability testing.

Overall, if you start with the needs and insights of people rather than leading with design, you can gain insights through the combination of qualitative design research and exploratory analysis.

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